Brand Global
In order to build a consistent GLOBAL BRAND, thepackage design created for the US should be used in all
markets. If there is a belief that the packaging creates and
undesired effect due to cultural differences, quantitative
simulated test market research must be conducted to prove the
case. If the research data proves there may be an issue with the
package design, the following guidelines must be used to develop the
local packaging.
Primary Color Palette
This is the primary color palette for PureVia™. Do not attempt to approximate colors, use the formula breakdowns listed in the full brand kit for these colors.
Logo
All efforts must be made to use the PureVia™ Logotype. If thse name must be changed for cultural differences, the typography that must be used is Skia Regular. If Skia Regular is not available for the characters, use something that has a similar look and feel.