Brand Global

In order to build a consistent GLOBAL BRAND, the
package design created for the US should be used in
all markets.

If there is a belief that the packaging creates an
undesired effect due to cultural differences, quantitative
simulated test market research must be conducted to
prove the case.

If the research data proves there may be an issue with the
package design, the following guidelines must be used to develop the local packaging.

Logo

All efforts must be made to use the Sweet Simplicity Logotype. If the name must be changed for cultural differences, the typography that must be used is Zaplfina. If Zapgina is not available for the characters, use something that has a similar look and feel.